Best Western George Hotel

Station StreetPE37 7LJSwaffhamUnited Kingdom

About Best Western George Hotel

Housed in a grade II listed coaching inn dating back to the 17th century, the Best Western George Hotel offers free on-site parking and complimentary Wi-Fi. The town’s main shopping area and the Swaffham Saturday Market are nearby.

Rooms at the Best Western George Hotel include amenities such as flat-screen Freeview TVs, tea and coffee making facilities, hair dryers and telephones. Most rooms feature en-suite bathrooms.

Facilities at this hotel include meeting rooms, event space and a computer workstation.

Breakfast, lunch and dinner are available from the Green Room Restaurant. Guests can also enjoy pub-style meals and local real ales in the George Bar.

The hotel is a short stroll from the Church of St. Peter and St. Paul. Also nearby are the Castle Acre Priory and Oxborough Hall. Fakenham Racecourse lies 18 miles from the property.


Station Street, PE37 7LJ, Swaffham, United Kingdom
Telephone: +44 1760721238 | Fax: +44 1760725333 | Official Homepage

Top amenities

  • Free WiFi in lobby
  • Free WiFi in rooms
  • Pool
  • Spa
  • Parking
  • Pets
  • A/C
  • Restaurant
  • Hotel bar
  • Gym

All amenities

Hotel facilities

  • 24-hour room service
  • 24-hour reception
  • Car park
  • Conference rooms
  • Free WiFi in lobby
  • Hotel bar
  • Hotel safe
  • Laundry service
  • Non-smoking rooms
  • PC with internet
  • Pets allowed
  • Porter service
  • Restaurant
  • Room service
  • Terrace
  • WiFi in lobby

Room facilities

  • Bathroom with bathtub
  • Bathroom with shower
  • Cable TV
  • Central heating
  • Desk
  • Electric kettle
  • Fan
  • Flatscreen TV
  • Free WiFi in rooms
  • Hairdryer
  • Telephone
  • Television
  • WiFi in rooms


  • Accessible parking

For children

  • Child / Baby cot

Arrival / Departure

  • Check-in: 14:00
  • Check-out: 11:00

Positive Reviews

Pleasant rooms

The spacious rooms at the Best Western George are spotlessly clean and kept in a good condition The beds are comfortable and the décor and pale wood furniture is pleasing to the eye The bathrooms are also spacious, clean and include free toiletries.

Delicious breakfast

Get your day off to a great start by having breakfast at the hotel You’ll enjoy an excellent choice of cold buffet items such as cereals, yoghurts and croissants You can also tuck into your choice of cooked-to-order breakfast from the full English menu.

Friendly service

Staff at the Best Western George appear to be a friendly group of people A warm welcome followed by a helpful and attentive service throughout the duration of your stay is definitely on the cards here Praise is levied at everyone from the reception to the restaurant staff.

Negative Reviews

Don’t forget your earplugs

Although the hotel is on a fairly busy road, there isn't a great deal of traffic from around 10 30pm until around six in the morning The real noise problem here is the sound of the church bells ringing on the hour through the night.

Dated décor

Some guests found the décor in their rooms too dated for their liking While appreciating the need to remain sympathetic to the hotel’s history, it seems that the refurbishment program hasn't gone far enough.

Disappointing showers

If you were expecting to enjoy a power shower, it appears that you’ll be disappointed Comments about the poor water pressure are fairly frequent It also seems that guests were unable to adjust the temperature of the water and often found that it was scalding.

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Rating Overview

Rating trivago Rating Index based on 204 reviews across the web
8 /10
    8.5 /10
  • Other Sources
    8.0 /10
8 out of 10 based on 204 reviews