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  • reception
  • Twin beds

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About Best Western George Hotel

  • Central Swaffham Market Town Location

    Walk to the historic St. Peter and St. Paul Church and local restaurants within minutes of the hotel entrance.

  • Historic Seventeenth Century Coaching Inn

    Experience the traditional character of this restored coaching inn featuring a Georgian facade and original architectural details.

  • Dated Interior Decor and Furnishings

    Guest rooms and common areas feature older decor, including worn carpets and furniture consistent with the building's age.

  • Convenient On-site Guest Parking

    Utilize the dedicated parking area located directly at the rear of the hotel property.

  • Attentive Staff and Service Team

    Contact the 24-hour front desk staff for assistance with baggage storage, local recommendations, or room service requests.

  • On-site Restaurant Serving Local Produce

    Dine at the hotel restaurant featuring a menu of locally sourced ingredients and a popular Sunday roast.

  • Limited Accessibility in Historic Building

    The property layout includes uneven floors and stairs, as there is no elevator access to upper floors.

  • Potential Noise From External Sources

    Rooms located near the main street or fire doors may experience noise disturbances from traffic or building activity.

The 3-star Best Western George Hotel is a restored 16th-century coaching inn with a Georgian facade, located directly on Swaffham's main street. It offers a refined restaurant featuring local produce and is pet-friendly. The hotel provides secure bicycle storage and dedicated conference facilities. Guests rate the hotel 7.6 based on over 2,000 reviews, with atmosphere, location, and the restaurant highlighted positively.

This summary was created by AI and might not be 100% accurate.

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  • Free WiFi
  • Pets
  • Restaurant
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      Reviews

      7.5
      Good
      based on 2,350 ratings from top 
      sites
      sites

      Review summary

      Summarized by AI from 1,000+ reviews

      A practical, well-located base for regional explorers.


      This hotel serves as a convenient hub for sightseers and families seeking a central home base. A central location near the market square pairs with a spacious car park to simplify regional travel. The culinary offerings are a standout highlight, with the high-quality breakfast service earning consistent praise for its fresh, made-to-order dishes. Guests looking for a quieter experience may want to request a room away from the street-facing side of the building to minimize potential noise.


      Some guests mentioned: dated infrastructure, ambient noise, warm rooms.

      Rated above average for Swaffham

      Guest reviews

      Excellent35%
      Very good28%
      Good19%
      Fair9%
      Poor9%

      Top amenities

      • WiFi in lobby
      • WiFi in rooms
      • Pets
      • Restaurant
      • Hotel bar

      All amenities

      Property amenities

      1. Business centre
      2. Entrance hall/lobby
      3. Terrace
      4. Porter service

      Room amenities

      1. Openable windows
      2. Television
      3. Hairdryer
      4. Central heating

      Sports facilities

      1. Golf course

      Hotel characteristics

      1. Family friendly

      Accessibility

      1. Accessible parking

      For children

      1. Kid meals

      Location

      Station Street, Swaffham, PE377LJ, United Kingdom

      Distance from Best Western George Hotel

      Swaffham:0.2 km

      Swaffham Heritage:0.3 km

      Castle Acre Priory:5.8 km

      West Acre Theatre:7.1 km

      Oxburgh Hall:11 km

      Pentney Abbey Gatehouse:12.3 km

      Museum 4 Watton:12.6 km

      Bishop Bonner's Cottage Museum:17.2 km

      Middleton Towers:17.3 km

      Gressenhall Farm and Workhouse:17.3 km

      Dereham:17.8 km

      London Stansted Airport:90.1 km

      Property info

      Station Street, Swaffham, PE377LJ, United Kingdom

      Frequently Asked Questions about Best Western George Hotel

      • Is there a pool area at Best Western George Hotel?

        No, Best Western George Hotel doesn’t offer pool areas.

      • Are pets allowed at Best Western George Hotel?

        Yes, Best Western George Hotel has a pet policy that may vary based on the room type or availability. Please check with the hotel directly to learn about their pet policy.

      • Is parking available at Best Western George Hotel?

        Yes, Best Western George Hotel provides Accessible parking for guests.

      • What time is check-in and check-out at Best Western George Hotel?

        Check-in at Best Western George Hotel is available from: . Check-out time is by .

      • Where is Best Western George Hotel located?

        Best Western George Hotel is located at Station Street, PE377LJ, Swaffham, United Kingdom.

      The prices and availability we receive from booking sites change constantly. This means you may not always find the exact same offer you saw on trivago when you land on the booking site.

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